For a long time now I’ve been more than comfortable with the targeted pop-up adverts thrown at me over the internet.  But whereas I once used to have my pick of Ukrainian beauties desperately seeking good-looking dudes like me for husbands, I now attract more age-related ads. – “Release Your Pension” and such like.

However I am even more appreciative of TV ads more recently doing the same.  Afternoon viewing (mostly the Yesterday channel) is punctuated by ads for

• Bathing aids for the elderly
• No-nonsense funeral plans
• Saga cruises
• Bingo sites
• Over 50’s Post Office Life Cover
• Ointments and unguents for sore joints
• Bath chairs and mobility scooters (incidentally, I’ve noticed that the drivers of these are always tidy MILFs that you’d happily slip a length and not some dribbling coffin dodger)
• Adjustable beds
• Tippy chairs for the hard-of-standing-up
• Age UK lottery
• Mortgage cash release
• Erectile dysfunction poppers

Now I see a number of explanations for this.

Perhaps afternoon viewers are old gits like myself with a younger audience out at work or thieving.  Or perhaps Alexa works in cahoots with the TV companies to send individually targeted adverts to all of us ie my next door neighbour gets different adverts to me. Or perhaps I am the only viewer; I saw some little while ago that the BBC withdrew a Scottish language channel because no-one (that is no-one) was watching it.

I rather like the last explanation. I would take great pride from knowing that I am the only reason the Yesterday channel keeps going.