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New batch of poetry performers are featured in latest Nationwide TV ads

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A fresh batch of spoken word performers are featured in the latest TV adverts by Nationwide Building Society on subjects like house-sharing while yearning to own your own home. Poems by Laurie Bolger, pictured, Erin Bolens and Isadora “explore relationships, the experience of owning your first home and the journey from childhood to adolescence”, Nationwide said.

Laurie Bolger, a host at Bang Said The Gun and a London laureate, has filmed four poems for Nationwide – ‘Our Place’, about owning a place one day,  and ‘Us Two’, and two shorter poems, ‘Side by Side’ and ‘Soulmates’. ‘Us Two’ includes the lines: “There’s still things that need fixing here, there always is / But there’s no one I’d rather change light bulbs with.” Erin Bolens, who is resident poet at the Roundhouse in Camden, has recorded ‘Your House’, while Isadora contributes ‘Keys’, a poem about independence, and another, ‘Trust Me, Mum’.

These latest adverts follow an initial batch by Hollie McNish, Matt Abbott and Sugar J Poet that were first screened in September.

Nationwide said the latest films were aimed at promoting its FlexOne savings account for those aged 11-17, a joint current account to help couples save for their future, and its £10bn commitment on lending to first time-buyers. Sara Bennison, Nationwide’s chief marketing officer, said the adverts “provide a really powerful voice to people’s hopes, dreams and fears”. Jim Thornton, deputy executive creative director, said: “If this campaign is to truly represent voices nationwide talking about what’s most important to them, then we have a duty to let as many voices be heard as we possibly can.”



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M.C. Newberry

Sat 12th Nov 2016 18:08

This project seems a very welcome endeavour to use
the spoken word in the idiom of poetry to connect with
people in the hard fought commercial world selling product.
If selected music can raise human response in a positive way, then why not appropriate chosen words?

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