I've just received an emailed Amazon Prime promotion headed "Amazon's hit car show" - promoting the return

of that TV motoring show staring Clarkson, May and the other fella.  It is a salutary lesson that in its hurry to

grab our attention, the colour-highlighted line immediately above the images of the three stars blazed out the

following -

#amazonshitcarshow.

Oops.  Did they really want us to think of it as a shit car show?

The lesson is clear.  Watch your language and what you are trying to say.

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